Pizza Shop: 3 Marketing Tactics That Can Work to Your Advantage
Pizza is probably one of the most popular foods across the world. There is a lot of competition in the pizza industry, so it is important that you take the steps to market your business effectively. To do this, you need to determine what it is exactly that makes your pizza stand out from everyone else's. This may be a signature all-around pizza, a special sauce, a unique crust (maybe infused with herbs), or something else entirely. This may take some initial research into your competitors so that you can find out your strengths so that you can develop a strategy and begin your marketing campaign. Once this is determined, here are three marketing ideas that are creative and effective, which will help get your customers attention and gain some foot traffic into your shop:
#1: Host a Pizza Eating Competition
Everyone loves some healthy competition, and a little bit of competition can actually help your pizza business. You always hear about pie eating contests, so why not have a pizza eating contest at your pizzeria? You can see who can scruff down the most pizza in a pre-determined amount of time. Another idea of a contest is to have people bake pizzas and bring them in for tasting and judging. In both contests, prizes can be handed out to the winners and coupons can be handed out to all participants. This will be fun for everyone and it will ensure everyone remembers your pizzeria when they think about pizza.
#2: Start Catering
While it is great to have customers come to you restaurant to eat your pizza, you can often get more business by catering your pizzas to businesses and individuals away from your location. Talk to local business owners and see if you can sell your pizza on-site. This can either be by the slice or by the pizza. Individuals can also call in and place catering orders. In the end, everyone wins - you'll make money, employees get a nice lunch while saving money and they're more productive (which helps the business owner).
#3: Do Good Deeds
One of the easiest ways to attract attention to your pizzeria is to do something that others don't expect of you. You don't have to do it all the time, but it doesn't hurt to do some good deeds every now and again. Some examples include offering free pizzas to people just because, donating pizzas to food banks in your community, handing out free pizza slices to homeless people and those struggling in the community, and similar deeds. These things are relatively inexpensive for you and will garner you a significant amount of attention and positive feedback.